Sponsors Announced for
the 40th Tokyo Motor Show 2007

JNL-2007-14
April 19, 2007

The Japan Automobile Manufacturers Association (“JAMA”, Chairman: Fujio Cho) will hold the 40th Tokyo Motor Show 2007 at Makuhari Messe in Chiba City for 17 days from October 26th (Friday) through November 11th (Sunday) this year. The show will be opened to the public from October 27th (Saturday). JAMA’s efforts to recruit sponsors for the Sponsorship Program have been underway and the six companies below have decided to participate in the Program at this point.

The Sponsorship Program was introduced starting with the 37th Tokyo Motor Show of 2003. Using fees secured through this program, a wide range of special “audience-participation, hands-on” events will be offered. A wide variety of benefits will be available for the sponsors, i.e., display of billboards in the show site, promotion of their brands and products at company booths, and exposure of their company names on show advertisements by JAMA.

While the six sponsors below have been confirmed, recruiting is still open and JAMA looks forward to the participation of even more sponsors in the upcoming months.

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Pokka Corporation (Official Drink Sponsor)

Pokka will publicize and announce the Tokyo Motor Show through their product PR and promotion activities and has exclusive rights to supply soft drinks to the temporary restaurants and temporary vending machines in the show venue.

Sony Computer Entertainment Inc.

The latest “GRAN TURISMO” racing game available exclusively for PlayStation 3 can be experienced in the Test Drive Arena on the 2nd floor of the Central Mall.

Nipponkoa Insurance Company, Ltd.

Publicity such as advertising signage in the show venue will be conducted.

NTT Resonant Inc. (Official Website Sponsor)

As the only website officially approved by the organizer, the portal site “goo” will provide Tokyo Motor Show related information.

The Tokyo Electric Power Company, Inc.

Publicity such as advertising signage and a company booth in the show venue will be conducted.

Matsushita Electric Industrial Co., Ltd. Panasonic Automotive Systems Company

Publicity such as advertising signage in the show venue will be conducted.

The following sponsors have also been finalized for event tie-ups:

Bridgestone Corporation

Press Center operations, supplying of staff uniforms

Tomy Company, Ltd.

Installment of Tomica / Choro-Q Corner

Konica Minolta Business Solutions Japan Co., Ltd.

Publication of the Tokyo Motor Show News