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June 20, 2002
The Japan Automobile Manufacturers Association (JAMA; Chairman: Yoshihide Munekuni) has decided on the theme and logo mark for the “36th Tokyo Motor Show - Commercial Vehicles - (2002),” to be held at Makuhari Messe (Nippon Convention Center) in Chiba City, Chiba Prefecture, from October 29 (Tuesday) to November 3 (Sunday), 2002.
This year’s show will be the first Tokyo Motor Show to be held since the merging of JAMA and the Japan Motor Industrial Federation (JMIF). It will also be the second “Commercial Vehicle Show” since the Tokyo Motor Show was divided into two categories; “Passenger Vehicles and Motorcycles” and “Commercial Vehicles.”
The theme of this year’s show will be “Sense the Evolution - Commercial Vehicles on Stage.” The intent of this theme is to express the image of the continuing evolution in the automobile industry, and to generate a sense of the constant progress in commercial vehicle technologies. The expression “on stage” was used to convey the role of the Show as “a venue for interactions among the exhibitors, users, and visitors that gather there.”
The logo mark for this year’s Show, which adopts and expands upon the image of the logo mark of the 34th Tokyo Motor Show - Commercial Vehicles - (2000), aims to project an image of the Commercial Vehicles Show as an even more familiar venue. As in the case of the 34th Tokyo Motor Show logo, the design for the new one was developed by Creative Director Masahiko Sato and Art Director Norio Nakamura. This logo expands upon the block letter image combining multi-layered characters that made the logo mark for the 2000 Show so unique.
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According to the data as of May 31, 106 companies, two governments, and two organizations from seven countries including Japan will participate in this year’s Show, which will use Makuhari Messe’s exhibition halls of 1 to 8 as well as outdoor exhibition space. The total area of the exhibition venue (indoor) is about 25,000 m2, which is a scale roughly equivalent to the previous Commercial Vehicles show (the 34th Show).
The exhibition venue layout has been designed with consideration to unity and collective space for corporate groups, with commercial vehicle sections located on the south side of the halls, and commercial vehicle body sections located on the north side, ensuring easier viewing for visitors.
This year’s show will include the “Commercial Vehicle Test-rides” as well as a symposium, “Talk-in 2002,” both of which received such an excellent response during the previous show (the 34th Show). In addition, at the “Commercial Vehicles Supporting Lifestyles Corner,” visitors can see and touch rare commercial vehicles that would otherwise not be accessible to the public.
In addition to displays of the latest vehicle models, the 36th Tokyo Motor Show will offer a full range of special exhibits, including the “Vintage Commercial Vehicle Corner,” featuring classic vehicles from the 1930s to the 1970s.
